by DianeWritingHall | Mar 22, 2016 | Book Marketing Advice, Rants and Raves
Yes? No? My answer: it depends… There’s no doubt that authors can find their readers using social media, offline networking, bartering, writers’ groups, the humble phone, etc. etc. to get to their readers. Marketing and promotion need not cost much...
by demhalluk | Jan 8, 2016 | Book Marketing Advice, Self publishing
In the most part – unsurprisingly – writing. Who’d have thought?! In all seriousness, that’s not an easy question to answer, given the range of different retreats you may find. The ‘get away from it all’ retreat A popular choice for...
by demhalluk | Dec 1, 2015 | Book Marketing Advice, Rants and Raves
If you’ve read my post on the long tail of book marketing, you’ll see that I advocate the slower road to publishing success. Discounting rare phenomenon such as the 50 Shades’ palaver, a hard, bitter, but realistic pill for new authors to contemplate...
by demhalluk | Oct 5, 2015 | Book Marketing Advice
I admit that my reading list is longer than both my arms, my torso and legs combined. Given that I read throughout each week in my role as editor, literary consultant and writing coach, picking up a book for my own pleasure at the weekend, well, isn’t so much of...
by demhalluk | Aug 14, 2015 | Book Marketing Advice, Guest Posts
This is the last in journalist Rebecca Whittington’s series of author basics. In this post, she talks about social media, an often intimidating aspect of book promotion, and one that’s easy to get wrong. I believe that the mindset of what the author wants...
by demhalluk | Jul 28, 2015 | Book Marketing Advice, Guest Posts
Journalist Rebecca Whittington continues her advice to new writers, as they set up and manage their online presence. In this post, she talks about the often-confusing term SEO, and what this means. Right, if you’ve read my previous two posts, you’ll have...
by demhalluk | Jul 14, 2015 | Book Marketing Advice, Guest Posts
In the previous post, Rebecca explained to authors how they should approach the creation of their author website. For those of you who’d like to incorporate a blog into their book promotion strategy, or would like to use a blog as their main landing page,...
by demhalluk | Jul 7, 2015 | Book Marketing Advice, Guest Posts
Journalist Rebecca Whittington, writing for The Writing Hall, explains website basics for new authors… You’ve got the idea. You’ve got the motivation. And many of you have already got the book. But how, as an author, do you go about telling other people about...
by demhalluk | Jul 1, 2015 | Book Marketing Advice, Guest Posts
Another fantastic guest post, this time, from Scott Allen, of Big Number 9. Wielding his fifteen years’ experience in content and product management for major digital projects, Scott succumbed to my pleas for a post to specifically help my author readership understand...
by demhalluk | Jun 23, 2015 | Book Marketing Advice, Guest Posts
For today’s guest post, I interviewed Rebecca Whittington, a former editor of various newspapers under the Johnston Press brand. Having dealt with thousands of authors’ press releases, human interest stories and items of local/community news during her...
